Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers - from logos to the manufactured public image of a company, from icons on paper and on the screen to concept buildings and created environments. Be it the visual identity for fashion branding or traffic signals, service industry manifestations or restaurants and food boutiques, "Super Identity - In Your Sight and In Your Mind", unveils the ever changing, cutting edge of this visual language.
